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Supporting new NSPCC Underwear Rule campaign

NSPCC pants campaign

NSPCC 'Pants' poster

Avon and Somerset Police and Crime Commissioner Sue Mountstevens is supporting a new campaign launched by the NSPCC today that encourages parents and carers to talk to their children about keeping safe from sexual abuse.

The Underwear Rule campaign aims to give parents and carers of children aged five to 11 the confidence to talk to their children in an age appropriate way about keeping safe using the Rule.

It encourages people to ‘talk PANTS’ as a handy way to remember the ‘Underwear Rule’. It means:

  • Privates are private
  • Always remember your body belongs to you
  • No means no
  • Talk about secrets that upset you
  • Speak up, someone can help

The campaign is part of the NSPCC’s preventive work with primary school children, provided through the ChildLine School Service, and the broader advice and support activities that we offer to parents, carers and the general public.

Police and Crime Commissioner Sue Mountstevens said: ““I encourage and wholly support campaigns like this - raising awareness is key to protecting children.

“There is no such thing as over communication when it comes to our children and young people, we need to talk to them but these kinds of things and more importantly listen to them as well.”

Detective Inspector Becky Cawsey said: “It’s essential for children to feel able and encouraged to talk to their parents or other trusted adults about anything involving their bodies. We need to ensure they’re not embarrassed to talk about anything that worries them.

“This and a parent’s embarrassment or lack of knowledge is what some sex offenders will rely on. Simple conversations can help protect children from abuse.

“It’s also essential to arm children with the knowledge that exposing their ‘privates’ online is serious – you never know the intentions of the person on the other side of the camera and those images could remain online forever.”

For more information about the campaign visit the NSPCC website.

If you think or know your child has been the victim of sexual abuse call us on 101 or 999 in an emergency.


Posted on Monday 8th July 2013
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